EUROPA STAR
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EUROPA STAR -
SOCIAL MEDIA
INTRODUCTION
Europa Star is one of the watch industry’s longest-standing specialist publications, known for covering horology through reporting, analysis and deep editorial culture. For its Instagram account, we develop a social strategy that balances present and past, alternating between posts tied to current magazine articles, highlights pulled from Europa Star’s extensive archives, and collaborative features built with journalists and influencers. In these collaborations, guests curate and select archival gems directly from the database, turning historical material into fresh, shareable content while expanding reach through their own communities. The result is a feed that stays editorial at its core, but social-first in execution, designed to drive visibility, relevance and discovery.
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