For Clarence at Geneva Airport, we designed an in-store activation that turned a simple display corner into a full narrative. Asked to create a key visual and curate a selection of watch brands for the boutique, we developed “heist-out airlines”, a fictional airline complete with its own identity and travel-coded graphics. The result was a bold, instantly readable installation that matched the airport context and framed the watch selection as a journey, inviting passengers to step into a playful “destination” before take-off.