ARCHEIST is our archival research format on @__heist_out, built around deep dives into brand histories through unexpected angles. In this three-part IWC series, we explored the brand beyond its usual reputation, from a hidden legacy of jewellery watches and stone dials, to a lineage of pure tool-watch utility, and finally to the quiet engineering behind its most understated classics. Each post translates dense archive material into punchy storytelling, pairing cultural context, design cues and technical details to reveal what sits beneath the surface of a “known” brand.